SEO Strategy Part 2 – Content Is King

I’ve written before about what search engine optimization (SEO) is in a nutshell. That was just the 10,000 foot view – in this post we’ll get a little more specific. This is the 2nd post in a 3-part series. Here are all the posts: SEO Strategy Part 1 – Site Structure...

Why Your Company Needs To Be Blogging, NOW!

Much too often I’ve heard excuses from companies about not blogging. “Who has time to blog?” they’ll say. Or, “I’m XX years old, I’m too old to learn how to blog.” Some say that no one in their company can write. Stop it. Stop the excuses, or to pick up an old phrase...

Is SEO Expensive? Why Should You Pay For SEO?

We talk a lot about how great SEO is and how everyone how runs an online business should be doing some form of SEO. But to the uninitiated, it may seem like a waste of money or way too much money to justify. It’s not a lot of money though. Just think about how...

How SEO Helps Your Website/Company

It boils down to one word – one word that everyone likes to hear: profit. But how does SEO help your profits? Ahh, now that is the big question! In the very simplest form, with SEO, your site ranks higher in Google (or other search engines) so more people click...
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